Inside eBiz: The Journey from Within

Finding a life of purpose and passion begins from within. From using your inner strengths and gifts to break free from the status quo and live a life that's true to yourself. 

Inside eBiz is here to help you discover your own path, and is dedicated to helping you share your unique brand with the world through your own personal online business.

empty canoe in water awaiting journey

“The only journey is the one within.” — Rainer Maria Rilke

A Disengaged Workforce

According to a 2013 Gallup poll, about 70% of Americans dislike or are disengaged from their work lives. And the stats aren’t much better for the rest of the world.

In other words, most of us are spending the majority of our waking lives wishing we were somewhere else, doing something else. Who we’ve become and what we’re doing has gotten out of alignment with our true nature. Somewhere along the line, we’ve veered away from our own dreams and started living someone else’s life.

You Have Unique Gifts

Whether through innate abilities, interests, or skills and knowledge, you have the seeds—the growing materials—to live with purpose and passion.

What you have to offer the world is truly one-of-a-kind. You are a unique blend of your inner gifts and experiences. A blend that can never be copied and is most clearly expressed to others through your own personal brand.

Inside eBiz is here to provide guidance and inspiration to help you share your passion with the world and live true to yourself.

A Truly Transformative Time

The Internet has broken down the old barriers to growth and creativity. Traditional media channels can no longer keep us from sharing our message, expressing ourselves, and being heard.

For example, blogs give you the opportunity to be read by a worldwide audience. YouTube gives you the opportunity to be seen through video. Podcasts give you the opportunity to be heard through audio broadcasting. Online marketplaces like give you the opportunity to distribute your offerings to a mass audience. Social networks give you the opportunity to reach, influence and partner with others. And on and on.

Today, it’s no longer about hoping to be accepted—about waiting to be chosen. It’s about proactively using these new opportunities to shape the life you want and live on your own terms. It’s about looking within yourself and deciding what you truly want, and what you’d like to give back.

It’s about the opportunity to live authentically and be who you really are.

Life Regrets

Bronnie Ware, a palliative nurse, asked dying patients about the top regrets they had in their lives.

The number one response, from people who had gone through all the trials and tribulations that life has to offer, was:

I wish I'd had the courage to live a life true to myself, not the life others expected of me.

Please take a moment to read that again and understand the supreme lesson being offered from people who have lived before you.

This profound statement is the guiding principle of Inside eBiz. Inside eBiz is here to help you break from the status quo and live a life that's true to yourself, a life that you desire from within.

You Define Your Own Success

Whether you're living true to yourself is something that only you can answer—only you can define what success means for you.

We each need to find our own passion and purpose according to what we deem successful, not someone else’s definition of success. And a successful business life, like a successful life, is personal, engaging, and true to yourself. It’s authentic. It comes from within.

A New Journey

The web continues to bring new opportunities to those who are ready to shape their own lives. As most of us spend the great majority of our waking hours in some business capacity, we must ask ourselves:

Am I living my life in a way that is true to myself? Am I happy? Does my life have the meaning and purpose I want it to have?

If you answer yes to these questions, congratulations—more power to you—keep on keeping on!

But if you're not satisfied with where you stand today, I invite you to begin a new journey to bring more passion and purpose to your life. A journey that will allow you to grow and develop through your own online business. A journey that will bring more meaning, more freedom, and more happiness.

If you decide to take that first step, Inside eBiz is here to help.

“The only journey is the one within.”

Rainer Maria Rilke

Inside eBiz Can Help You:

  • Discover and use your strengths and gifts while sharing your inner brand with the world.
  • Live on your own terms with more freedom, flexibility, and happiness.
  • Stop trading your time for money.
  • Build a legacy you're proud of while making a meaningful difference to yourself and others.

Inside eBiz Offers:

  • Instruction and guidance on how to use WordPress to build your online business around your personal brand.
  • Information, reviews, and inside advice about the best tools for creating and growing your online business.
  • Inspiration, interviews, and tips from other successful online entrepreneurs.
  • And much more to help your online business soar!

Get Exclusive Updates Sent to Your Inbox

About David Coleman

The Coleman family at the pumpkin patch in 2004.

Myself, Shayne, Erica, Paige, and my wife, Penny. Nick hadn't arrived yet. 2004.

Thank you so much for visiting Inside eBiz! I'm David Coleman, and I'm a marketing consultant and brand developer with a passion for helping others find business success from within.

I believe we all have the ability to move beyond the status quo, become who we were meant to be, and create lives full of purpose, passion, and happiness.

My Journey (So Far) and the Lessons It Offers

In the fall of 1998,  I was working for a Midwest video production and television facility. For several weeks, I'd been ignoring numbness and tingling in my hands, chalking it up to the normal wear-and-tear from the long hours I was spending working with computers.

"Not a big deal. The pain always subsides overnight", I thought. 

I'd go home every night feeling pain, but it wasn't enough pain that would prevent me from working the next day after a decent night's rest.

I was a hard worker—perhaps too hard. I spent days at work soaking my hands and arms in buckets of ice water. I'd work about 45 minutes on the computer, douse my inflamed hands in ice water for 5-10 minutes, and get back to work. Rinse and repeat (no pun intended). Looking back on it, what I was doing was absolutely crazy.

Then one morning in mid-October, I woke up in extreme pain from the tips of my fingers to my elbow, in both arms. My hands swelled up and I had a strange sensation of scales under the skin of my arm (like the scales of a fish or reptile).

I still went into work that day, but an hour later I had to tell my boss that I couldn't use my hands any longer—they felt like they were on fire.

They sent me to a doctor, and when the doctor suggested I take two weeks off for a rest, I naively thought it sounded excessive. I thought I would be OK in a day or two, relax on my little vacation, and be ready to go again.

My hands and arms would never be the same.

Hand on computer keyboard

“In the middle of difficulty lies opportunity.” — Albert Einstein

For the first year after my injury, I couldn't hold a book, and found it extremely painful to do the most routine things, such as comb my hair or brush my teeth. I couldn't even use my hands to hold my infant daughter, so I used my arms instead.

My nerves were inflamed and the pain became chronic. A combination of my internal drive, inability to recognize or heed physical warning signs, and relatively poor working conditions (computer ergonomics weren't as big of a concern back then) had changed my life forever.

I was in pain 24/7 for the first two years. During that time, I saw many doctors and tried all kinds of traditional and alternative treatments to try and get my life back to normal. But nothing could break the cycle of pain and the doctors couldn't give me a definitive diagnosis.

Continuing my livelihood as before was out of the question—I needed to change how I worked. I invested time and money in alternative ways to operate computers, including speech recognition, mouse devices for my head and feet, and numerous other strange gear, some of which I created myself.

Although still in pain, in 1999 I was promoted to the head of my department. My job was to lead and train a small group of seven individuals in carrying out many of the marketing activities I had been involved with before my injury. While I greatly appreciated the opportunity and loved my staff, I soon became mired in administrative work and office politics.

It became obvious to me that what I was doing on a daily basis was no longer tied to my inner values, strengths and desires. I had lost the purpose and passion I needed to give my best to my employer. So In 2001, I decided to move on and started my first company—a local marketing firm—with an old friend.

This new beginning gave me back some of the control I had lost. I felt in charge again of my own future, and although I was far from recovered, my business partner and I had the freedom to create ​our own business environment and culture. It was an unforgettable experience that was fun and rewarding on many levels. It also allowed us to use our inner abilities and passions to help make a difference to others.

Today, I still haven't fully recovered the use of my hands, although there's no external signs that would hint otherwise. I have what the doctors and insurance folks call "permanent partial disability". The "hands-on" work I do now is accomplished with about 20% use of my hands and 80% alternative ways of controlling the computer. I spend the majority of my work days without shoes, as I mostly operate my computer with my feet.

What I've Learned

So why do I tell you this story? Because for better or worse, the trials we face play a major role in shaping who we are. In my case, my experience forever affected my perspective on the importance of being engaged at work and overcoming the obstacles we face. It taught me that too many of us miss out on the opportunities we have to live more meaningful lives that truly engage us, and instead drift along without a plan, compromise and take the easy route, or blindly follow what society expects of us.

We all know people who are disengaged with their jobs, who have lost their passion for what they do and see little meaning beyond a paycheck and a weekend.

Sadly, statistics show that more likely than not, you're among them. Perhaps it's your dissatisfaction with your own place in life that brought you to this site.

This is nothing to be ashamed of—believe me, I know the feeling all too well. ​On the contrary, I admire anyone who can recognize an unsatisfactory situation and has the courage and resolve to do something about it!

Today, instead of resigning ourselves to a bad situation and feeling helpless, we have the greatest opportunity that history has ever afforded to make the decision to step away from unhappiness and stagnation, and use the resources that are available to make a change for the better. Not only for ourselves, but for others as well!

I've learned so much through the obstacles and challenges I've faced. The basic principles listed below, along with the resources available on the web for helping you share your personal brand through a more meaningful work life, are at the heart of what Inside eBiz is all about.

1. Know that you have something unique to offer the world.

Whether it's your interests, experiences, skills, talents, perspective or whatever edge you possess, you are unique in ways that can never be duplicated. By fully understanding your strengths and unique offerings, you have the opportunity to build a solid foundation around your personal brand and message. Inside eBiz is here to help you laser in on the gifts you offer to the world.

“To be nobody but yourself in a world which is doing its best, night and day, to make you everybody else means to fight the hardest battle which any human being can fight; and never stop fighting.”

E. E. Cummings

2. If you're unhappy with your work life, it's because your daily activities don't align with your true values and passions.

Maybe you know your inner strengths, but aren't in a position to use them. Or perhaps you've forgotten them long ago. Whatever the case, Inside eBiz can help you align your passions and values to a more meaningful and joyful work life.

“There is no passion to be found playing small—in settling for a life that is less than the one you are capable of living.”

Nelson Mandela

3. Don't wait for permission to seek happiness and change.

Life is short, and you determine your own journey. Your obstacles may appear extreme, but you have more power than you know to make a change and make a difference. Inside eBiz can help you discover and understand the best resources available for proactively building your online business platform.

“Do you want to know who you are? Don't ask. Act! Action will delineate and define you.”

Thomas Jefferson

4. Fuel your fire and passion by aiming beyond yourself.

Find your reason for getting up each morning—something that goes beyond your own well-being—something that will energize you for the long run and get you to work past the obstacles you'll face. Consider what you might give back to others. In the end, we all want to live a life we're proud of and make a difference—to leave a legacy worth living for.

“We make a living by what we get. We make a life by what we give.”

Winston Churchill

5. Map out the journey you desire, then take action.

Know who you are and where you are. And understand where you truly want to go. Without a plan of action, without focus, we're far more susceptible to outside influences and distractions that will derail our destination. And most importantly, take the time to plan your own path so that you'll enjoy the journey itself.

“It is good to have an end to journey toward; but it is the journey that matters, in the end.”

Ernest Hemingway

Professional Background

Throughout my business and marketing career, I've had the opportunity to help many organizations grow, mostly via face-to-face consultation.

With Inside eBiz, my aim is to use my life experiences and the powerful resources available online to reach a broader audience in order to help more people overcome their own obstacles and live more fulfilling lives.

So far, my own journey has taken me on a near 30 year trip through the world of business marketing, advertising, and production; working online, in print, video, television, photography, radio and more.

I've consulted for and have helped businesses of all shapes and sizes, from mom-and-pop shops to Fortune 500 companies, including such organizations as Bayer, Cleveland Clinic, George Washington University, Goodwill Industries, Great Harvest Bread Co., NBC Sports, Quaker Oats Company, The Upjohn Company, United Way, University of Notre Dame, Whirlpool, and many others.

David Coleman closeup in circle

bayer     cleveland-clinic     crown     fiserv     george-washington-university     goodwill     great-harvest-bread     indiana-university     michigan-state-university     nbc-sports     notre-dame     quaker-oats     smokercraft     starcraft     united-way     whirlpool

I got started in Internet marketing in the latter half of the '90s, and founded my first company, Imagine Marketing, in 2001. I've also had the honor of contributing to numerous projects that have received industry acclaim, including multiple Gabriel Awards, WorldFest Charleston Awards, ADDY awards from the American Advertising Federation, awards from the New York Festivals, recognition from the Advancement and Support of Education, and others.

Today, my mission is to help people become proactive in living lives that are true to themselves, their inner brand, and dreams. I believe that with the opportunities and resources afforded by the Internet, including those at Inside eBiz, we can all be more active participants in shaping our futures and leaving a legacy we're proud of.

I currently reside in South Bend, Indiana with a beautiful family that means the world to me—my wife, Penny, and our four children—Erica, Shayne, Paige, and Nicholas.

If you'd like to find out more, you can do so at

Again, I thank you so much for stopping in, and sincerely hope you find Inside eBiz a valuable resource for your own life's journey!

Wishing you all the best,

David Coleman signature

David B. Coleman
Inside eBiz
True Success Begins from Within

Join Inside eBiz and we'll send you exclusive updates:

  • Discover and share your inner passion through your own online business.
  • Find more purpose, freedom, and happiness as you live with authenticity, on your own terms, while making a real difference.
  • Tips, guides, training and more to help your online business soar.